sneakervista > Stores > Atlanta > New Balance
Who is selling New Balance in Atlanta?
United States of America
📍 Looking for a store that sells New Balance products in Atlanta? We've worked on this page to put together a comprehensive list of stores that sell your favourite brand in Atlanta. We just updated this page this month. We can't map all the shops, but if you help us, we'll be happy to add them all here.
Updated November 2024
| F | Foot Locker | 2841 Greenbriar Pkwy SW Space H422, Atlanta, GA 30331, USA |
| Foot Locker | 1124 Cumberland Mall, Atlanta, GA 30339, USA | |
| Foot Locker | 3393 Peachtree Rd NE Suite 3108-3109, Atlanta, GA 30326, USA | |
| Foot Locker | 4800 Briarcliff Rd NE Ste 1042, Atlanta, GA 30345, USA | |
| K | Kids Foot Locker | 3393 Peachtree Rd Space 2019, Atlanta, GA 30326, USA |
| Kids Foot Locker | 2841 Greenbriar Pkwy SW Space N235, Atlanta, GA 30331, USA | |
| Kids Foot Locker | 1228 Cumberland Mall, Atlanta, GA 30339, USA | |
| L | Lady Foot Locker | 2841 Greenbriar Pkwy SW Space N233, Atlanta, GA 30331, USA |
New Balance at a glance.
New Balance is a Boston-based brand founded in 1906 by William J. Riley. The company was first called New Balance Arch Support Company, focused on manufacturing arch supports and other similar equipment to aid the foot and provide a secure fit.
It wasn’t until the 1960s where New Balance designed a sneaker. The Trackster is the brand’s first running shoe, it’s also the first running shoe to feature a ripple sole and feature varying widths to give you the best fit possible. This leveraged the brand and convinced them to manufacture sneakers. By 1970, New Balance officially became New Balance Athletics Shoe, inc. (Now New Balance Athletics, Inc.)
Beyond the jokes among the sneaker community hailing New Balance as “the epitome of dad shoes”, NB actually has pretty good footwear models. The legendary 990 series spearheaded the brand’s resurgence in running athletics. There are currently 5 990× models, where each remains popular due to the amount of tech it packs. Most of the models are also either “Made in US” or “Made in UK”.
The New Balance 99× series is also extremely popular due to the bulky and chunky build of the running models. These sneakers became trendy in the late 2010s as the “dad shoe” was the talk of the entire sneaker community.
New Balance seemed to master the art of vintage trainers. The New Balance 550, an old-school basketball trainer, was subject to a collab with New York’s Aime Leon Dore where the model became highly sought after due to its limited numbers. If you check StockX, the resell prices on these bangers have tripled since launch.
The brand returned to making basketball shoes these past few years, signing NBA stars like Kawhi Leonard for a signature shoe.
Don’t sleep on New Balance, they’re one of the best brands out there right now.
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