sneakervista > Stores > London > New Balance
Who is selling New Balance in London?
United Kingdom
📍 Looking for a store that sells New Balance products in London? We've worked on this page to put together a comprehensive list of stores that sell your favourite brand in London. Take a look at the dealer table, we hope you'll find the store you're looking for. If you are missing a store, do not hesitate to contact us.
Updated December 2024
| E | END. Clothing | 59 Broadwick St, Carnaby, London W1F 9QS, UK |
| F | Foot Locker | 283 Oxford St, London W1C 2DN, UK |
| Foot Locker | Unit 1101/1, White City, 20 Ariel Way, London W12 7GF, UK | |
| Foot Locker | 542-546 Oxford St, London W1C 1XL, UK | |
| Foot Locker | Brent Cross Ctr. Un 7A, Brent Cross, London NW4 3FP, UK | |
| Foot Locker | Unit 2, 442 Brixton Rd, London SW9 8PA, UK | |
| Footasylum - White City | Unit 2075/2076, Level 50, Westfield, London W12 7GF, UK | |
| Footasylum - White City | Unit 2075/2076, Level 50, Westfield, London W12 7GF, UK | |
| K | Kith | Selfridges, 400 Oxford St, London W1A 1AB, UK |
| S | size? | 32-34 Carnaby St, Carnaby, London W1F 7DW, UK |
| size? | 12 Electric Ave, London SW9 8JX, UK | |
| size? | 87-135 Brompton Rd, Knightsbridge, London SW1X 7XL, UK | |
| SNS London | 107-108 Shoreditch High St, London E1 6JN, UK | |
| U | Urban Outfitters | 200 Oxford St, London W1D 1NU, UK |
New Balance at a glance.
New Balance is a Boston-based brand founded in 1906 by William J. Riley. The company was first called New Balance Arch Support Company, focused on manufacturing arch supports and other similar equipment to aid the foot and provide a secure fit.
It wasn’t until the 1960s where New Balance designed a sneaker. The Trackster is the brand’s first running shoe, it’s also the first running shoe to feature a ripple sole and feature varying widths to give you the best fit possible. This leveraged the brand and convinced them to manufacture sneakers. By 1970, New Balance officially became New Balance Athletics Shoe, inc. (Now New Balance Athletics, Inc.)
Beyond the jokes among the sneaker community hailing New Balance as “the epitome of dad shoes”, NB actually has pretty good footwear models. The legendary 990 series spearheaded the brand’s resurgence in running athletics. There are currently 5 990× models, where each remains popular due to the amount of tech it packs. Most of the models are also either “Made in US” or “Made in UK”.
The New Balance 99× series is also extremely popular due to the bulky and chunky build of the running models. These sneakers became trendy in the late 2010s as the “dad shoe” was the talk of the entire sneaker community.
New Balance seemed to master the art of vintage trainers. The New Balance 550, an old-school basketball trainer, was subject to a collab with New York’s Aime Leon Dore where the model became highly sought after due to its limited numbers. If you check StockX, the resell prices on these bangers have tripled since launch.
The brand returned to making basketball shoes these past few years, signing NBA stars like Kawhi Leonard for a signature shoe.
Don’t sleep on New Balance, they’re one of the best brands out there right now.
Do you know London?
London is the place to be. If you like streetwear and sneaker culture capital of the United Kingdom is the right place. London is one of the few cities in Europe where you can shop in Supreme, END., Off-white, Patta even in BAPE in one day. But there is much more. Trainer shops such as Sneakersnstuff or size? and tons of JD Stores and Foot Locker branches are there. So if you want to buy fresh p...
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