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Who is selling New Balance in Tokyo?
Japan

📍 Do you wanna travel to Tokyo and interested in stores that sell your favourite New Balance brand? We have decided to make a list of the most interesting retailers that have New Balance on their brand list. We just updated this page this month. We may not have all the stores here, if your favourite is missing, feel free to drop us a line. If you are missing a store, do not hesitate to contact us.

Updated November 2024

A atmos Japan, 〒150-0001 Tokyo, Shibuya City, Jingūmae, 6-chōme−5−3, Iberia Bldg., 1階
atmos 25-6 Udagawachō, Shibuya City, Tokyo 150-0042, Japan
atmos BLUE OMOTESANDO Japan, 〒150-0001 Tokyo, Shibuya City, Jingūmae, 4-chōme−29−4 Barbizon78
Atmos Ginza Japan, 〒104-0061 Tokyo, Chuo City, Ginza, 3-chōme−3−14 グランディア ビル II 1F & B1F
atmos Harajuku 3-chōme-22-7 Jingūmae, Shibuya City, Tokyo 150-0001, Japan
atmos Ikebukuro 1-chōme-22-4 Minamiikebukuro, Toshima City, Tokyo 171-0022, Japan
atmos Sendagaya 3-chōme-16-9 Sendagaya, Shibuya City, Tokyo 151-0051, Japan
atmos shibuya 31-8 Udagawachō, Shibuya City, Tokyo 150-0042, Japan
atmos Shinjuku Japan, 〒160-0022 Tokyo, Shinjuku City, Shinjuku, 4-chōme−1−1 新宿サウスアヴェニュー 1F
B BAIT – Shibuya PARCO Japan, 〒150-8377 Tokyo, Shibuya City, Udagawachō, 15−1 渋谷パルコ 5F
K Kith -Tokyo 6-chōme-20-10 Jingūmae, Shibuya City, Tokyo 150-0001, Japan
KITH TREATS TOKYO 10RAYARD MIYASHITA PARK, North2F, 6-chōme-20-20 Jingūmae, Shibuya City, Tokyo 150-0001, Japan

New Balance at a glance.

New Balance is a Boston-based brand founded in 1906 by William J. Riley. The company was first called New Balance Arch Support Company, focused on manufacturing arch supports and other similar equipment to aid the foot and provide a secure fit.

It wasn’t until the 1960s where New Balance designed a sneaker. The Trackster is the brand’s first running shoe, it’s also the first running shoe to feature a ripple sole and feature varying widths to give you the best fit possible. This leveraged the brand and convinced them to manufacture sneakers. By 1970, New Balance officially became New Balance Athletics Shoe, inc. (Now New Balance Athletics, Inc.)

Beyond the jokes among the sneaker community hailing New Balance as “the epitome of dad shoes”, NB actually has pretty good footwear models. The legendary 990 series spearheaded the brand’s resurgence in running athletics. There are currently 5 990× models, where each remains popular due to the amount of tech it packs. Most of the models are also either “Made in US” or “Made in UK”.

The New Balance 99× series is also extremely popular due to the bulky and chunky build of the running models. These sneakers became trendy in the late 2010s as the “dad shoe” was the talk of the entire sneaker community.

New Balance seemed to master the art of vintage trainers. The New Balance 550, an old-school basketball trainer, was subject to a collab with New York’s Aime Leon Dore where the model became highly sought after due to its limited numbers. If you check StockX, the resell prices on these bangers have tripled since launch.

The brand returned to making basketball shoes these past few years, signing NBA stars like Kawhi Leonard for a signature shoe.

Don’t sleep on New Balance, they’re one of the best brands out there right now.

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